2020 brought the realities of a global-scale health event to the forefront of public consciousness. Beyond the daily assault of devastating headlines, people faced extraordinary circumstances in their personal lives that taxed their physical, mental and emotional wellness. 

From sweeping job loss and insecurity, to the challenges of childcare and the elimination of work-life balance as businesses across the globe shifted to remote models, humanity endured an upending of life as we knew it.  

Compounding these challenges was social isolation and a string of lockdowns that stripped people of stress relief and endorphin-boosting activities, such as an evening at the gym, dinner out with a partner, or happy hour with friends. Without these societal cushions, the stressors and hardships of daily life became even harder to bear, pushing people to the point that they could no longer ignore the impact of the virus on their well-being. We could no longer just “get by.” 

As a result, we’ve ushered in a new age of health consciousness and control. Born out of necessity and at a time when so few aspects of life felt in-control, people across the globe have become laser-focused on taking health into their own hands.