CHICAGO – Startup LifeVault Bio, which offers personal biobanking, small-panel genetic testing, and analysis under the GoodCell name, is trying to break new ground by creating metrics for measuring cell quality.

This, company officials said, will help assure researchers and clinicians that the samples stored in the biobank will be most useful for future testing. “We want to be the gold standard behind how you measure quality of cells,” said Cofounder and CEO Trevor Perry.